Many projects that use sport for peace, good or development struggle because of a lack of commercial funding, academic support, or a basic understanding of often complex local, national, and international political situations. A consistent, sustainable, and effective way that links government bodies, development organisations, and sport has been, until now, missing.
The Sports Diplomacy Alliance is an enterprise with a truly global presence. We build and lead diverse, passionate, and forward-thinking project teams full of local and international champions. And we have worked on major Sport for Development projects for decades. .
Mandela was right. Sport can be used to promote education, the United Nations’ Sustainable Development Goals, Human Rights (especially the Right to Play), or help girls and women in patriarchal societies. However, to scale the impact of Sports for Development programs in the twenty-first century requires a strategic approach that links key stakeholders via sport. Sports Diplomacy provides that missing link, while also ensuring outcomes in aid, development, peace, and human security.
At The Alliance, we are determined to continue harnessing the power of sport to tackle the major social, cultural and environmental challenges all humans face, on and off the pitch.